The band began its rise to the top in 1998 with the debut EP george, followed by You Can Take What's Mine in 1999 and Bastard Son/Holiday in 2000. Each were heavily rotated by Triple J, gaining the band a huge live following across Australia.

In 2001 and 2002, the band released the singles 'Special Ones', 'Run', 'Breathe In Now' and 'Breaking It Slowly' as the debut album Polyserena debuted at #1 on the ARIA charts. Polyserena achieved gold record status within ten days, platinum record status within three weeks, and then went double platinum, spending 36 weeks in the top 50.

Touted as one of the best live Australian bands ever, george was one of the first indie bands to sell out huge venues like The Metro Theatre in Sydney, paving the way for non-commercial music in Australia.

The band is reuniting for their first live show together in 11 years as 2016 marks 20 years since the band formed in Brisbane.

From humble beginnings at the Gold Coast Rose and Crown Tavern, the band went on to sell out the Sydney Opera House three times and perform around the world.